Strategic Branding That Drives Results

My Brand, My Style

With a career rooted in strategic planning and creative execution, I bring a unique blend of business acumen and artistic vision to every project. My work is driven by understanding client behaviors and crafting branding solutions that evoke emotion through compelling storytelling.

I specialize in building brand identities that captivate audiences and deliver measurable results. By aligning creativity with purpose, I create designs and strategies that resonate deeper, leaving lasting impressions.

Let’s turn insights into iconic brands that inspire and connect.
Laura Sclafani

Strategic Highlights

A curated selection of branding projects I’ve led, where strategic thinking, creativity, and thoughtful execution delivered measurable results across a variety of industries. 

Experience

Strategic Marketing, Branding and Organizational Management Consultant
Led brand-driven marketing and business development strategies, optimizing client acquisition, campaign management, and operational efficiency to support organizational growth and alignment.
Client Development Manager, GrayRobinson
Developed and implemented strategic brand initiatives, aligning business strategies with client acquisition goals and fostering key partnerships to drive revenue growth.
Marketing Manager - Digital Sector, TRC Companies
Launched brand-centric demand generation campaigns, leveraging digital marketing tools to drive customer acquisition, market visibility, and revenue growth. Utilized Google Analytics, HubSpot,
Power BI, Tableau, and SEO/SEM.
Corporate Relations Manager / Career Center Manager, SKEMA Global Business School
Developed and executed branding strategies to foster corporate relations, manage high-value partnerships, and support student placement initiatives in the U.S. market.
Senior Account Manager, MicroMass Communications
Led branding and marketing efforts for major pharmaceutical clients, executing digital campaigns and performance analytics to enhance brand visibility and drive customer engagement. Launched digital campaigns utilizing SEO, SEM, PPC.

Education

Master of Arts (MA), Emerson College
2007 - 2008
Integrated Marketing Communications- became the first student to complete the two-year program in eleven months. 
Bachelor of Science (BS), Florida State University
2004 - 2007
Bachelor of Science in Social Science and Comparative Economics
Laura Sclafani

Laura Sclafani

Marketing & Brand Strategist
laurasclafani01@gmail.com
631.745.3316
Results-driven marketing and business development leader with a passion for crafting innovative brand strategies that drive growth, enhance client relationships, and optimize organizational performance across industries.