With a career rooted in strategic planning and creative execution, I bring a unique blend of business acumen and artistic vision to every project. My work is driven by understanding client behaviors and crafting branding solutions that evoke emotion through compelling storytelling.
I specialize in building brand identities that captivate audiences and deliver measurable results. By aligning creativity with purpose, I create designs and strategies that resonate deeper, leaving lasting impressions.
Let’s turn insights into iconic brands that inspire and connect.
Strategic Highlights
A curated selection of branding projects I’ve led, where strategic thinking, creativity, and thoughtful execution delivered measurable results across a variety of industries.
Trend ReportingCo-branding with Industry Titans
At TRC Companies, I led the strategy and branding for several industry trend reports, transforming complex insights into visually striking and cohesive pieces that resonated deeply with our clients and prospects, elevating their impact and positioning them as key resources.
Agency Branding- Big PharmaHandle with Care
During my time at a pharmaceutical marketing agency, I was responsible for carefully branding several patient advocate packages designed for individuals with rare and chronic diseases. These boxes contained items thoughtfully developed over an extended period, requiring a high degree of sensitivity in both design and messaging to ensure they provided meaningful support and comfort to patients in delicate circumstances. My approach to branding always incorporates elements of the human experience, drawing on emotional intelligence to create thoughtful, authentic connections. (Pictures not available due to confidentiality.)
Law Firm MarketingDistinctive Branding for Powerful Practices
In large law firms, it can be challenging to create a distinct identity for individual practice areas while maintaining the cohesion of the larger firm. I excel at finding innovative ways to express the unique qualities of each practice group, developing branding that highlights their strengths while staying true to the firm’s overall identity. This allows me to effectively target, build, and retain key clients, ensuring each practice area is both distinguishable and aligned with the firm's broader goals.
Entrepreneur MarketingCrafting Your Unique Brand Story
I’ve worked with entrepreneurs to build their branding from the ground up, creating tailored marketing strategies that align with their vision and resonate with their target audience. Through strategic design and messaging, I’ve helped these brands carve out a distinct identity and successfully enter the market. Additionally, I’ve partnered with them to develop brand strategies that are flexible and scalable, ensuring that their identity evolves in tandem with their business growth.
Event Branding: SKEMA Business SchoolA Bubbly Endeavor
Led the branding and execution of over 30 events per school year at SKEMA Global Business School, each strategically branded to align with the specific goals of the event. One notable achievement was an alumni event in New York, co-branded with Veuve Clicquot, designed to engage and strengthen relationships with prominent alumni.
Innovative Branding with Strategic InsightIdeas that Stick, Strategies that Work
I’ve developed and executed targeted, innovative branding strategies for professional services, pharmaceuticals, higher education, and other impactful industries. By leveraging market segmentation, business intelligence, and creative problem-solving, I’ve successfully crafted solutions that align with business goals, engage key audiences, and deliver measurable results—consistently thinking outside the box to drive success.
Experience
Strategic Marketing, Branding and Organizational Management Consultant
Led brand-driven marketing and business development strategies, optimizing client acquisition, campaign management, and operational efficiency to support organizational growth and alignment.
Client Development Manager, GrayRobinson
Developed and implemented strategic brand initiatives, aligning business strategies with client acquisition goals and fostering key partnerships to drive revenue growth.
Marketing Manager - Digital Sector, TRC Companies
Launched brand-centric demand generation campaigns, leveraging digital marketing tools to drive customer acquisition, market visibility, and revenue growth. Utilized Google Analytics, HubSpot, Power BI, Tableau, and SEO/SEM.
Corporate Relations Manager / Career Center Manager, SKEMA Global Business School
Developed and executed branding strategies to foster corporate relations, manage high-value partnerships, and support student placement initiatives in the U.S. market.
Senior Account Manager, MicroMass Communications
Led branding and marketing efforts for major pharmaceutical clients, executing digital campaigns and performance analytics to enhance brand visibility and drive customer engagement. Launched digital campaigns utilizing SEO, SEM, PPC.
Education
Master of Arts (MA), Emerson College
2007 - 2008
Integrated Marketing Communications- became the first student to complete the two-year program in eleven months.
Bachelor of Science (BS), Florida State University
2004 - 2007
Bachelor of Science in Social Science and Comparative Economics
Laura Sclafani
Marketing & Brand Strategist
laurasclafani01@gmail.com
631.745.3316
Results-driven marketing and business development leader with a passion for crafting innovative brand strategies that drive growth, enhance client relationships, and optimize organizational performance across industries.
I’d love to hear about your project or ideas—feel free to share a little about what you’re looking for, and I will get back to you as soon as possible.
